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If there was an award for "most badly behaved protest group," Rainforest Action Network (RAN) would be contender for the title. Now, the Berkeley-based group of activists is trying to pull U.S. business (as well as an Italian fashion house and an Indonesian paper manufacturer) down with them. Americans will need to brace themselves, because they're about to get a taste of greenmail.
Greenmail is a dubious but common practice in which large environmental groups threaten aggressive campaigns to publicly besmirch businesses in order to coerce them to alter successful business practices that don't fit with activists' agenda. This unscrupulous tactic is often at the front of RAN's playbook. Before coming stateside, the group campaigned in Europe - subjecting the fashion house Gucci to attacks over shopping bags purchased from a company that sourced its paper from Indonesia. |
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