I love the sight of cows lying in the field, chewing their cud. But what is cud? And why do they spend so much time chewing it?

Cows first fill their stomachs with grass and other food. Then they settle down for a good long chew. They bring the food back up from their stomachs and rework what they’ve already eaten, assimilating its goodness and transforming it into rich creamy milk. Time-consuming? Yes. A waste of time? Not if they want to give good milk.

In the same way,isn't it about time that the international media spend some time “chewing the cud” on the issue of the spurious palm oil campaigns launched by an entire cabal of “green” and “civil society” groups like such as the oddly named Center for Science in the Public Interest (CSPI), Greenpeace, Friends of the Earth (FOE), the Rainforest Action Network (RAN), the WWF and even zoos such as, wait for this… the Melbourne Zoo, the Auckland Zoo and the Philly Zoo?