Some of the most successful activities of the Malaysian Palm Oil Council for the past year include holding lively debates in Europe with members of the European Parliament, with the support of international think-tanks; engaging with political and regulatory audiences in the US; hosting frank roundtable discussions with NGOs; and running European Parliament and media field trips to Malaysia.

On the marketing front, the Palm Oil Trade Fair and Seminar (POTS) has become our signature event and a platform for the palm oil trade to deliberate and discuss the latest trends and changes in the market. Corporate social responsibility programmes are carried out through the Malaysian Palm Oil Wildlife Conservation Fund set up by the council. While the main aim is to facilitate conservation education and programmes on endangered species, the green fund has been successfully used to address and manage various other biodiversity conservation efforts in the country.

Our strategy is to ensure that policymakers, downstream users and consumers understand the facts about palm oil. Our task is to create adequate demand for palm oil to ensure price stability. Since a steady price level reflects a well-developed demand, the MPOC’s success is reflected through the remunerative prices enjoyed by palm oil producers in recent times. THE END

Source: The Star